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Indian
agriculture is on the move towards commercialization.
Agriculture which provides livelihood means to 70 percent of our
population is still the backbone of our economy. Our food
security, nutrition security and growth of the industrial sector
are closely linked to the performance of the agricultural
sector. Agriculture also provides the critical inputs required
by many industries.
The Green
Revolution launched in the 1960’s with the support of hybrid
seeds, advanced production technology and chemical fertilizers
and pesticides had the saluting effect of making India
self-sufficient in food production. However, the whole thrust of
the strategy was on production and productivity enhancement with
no effort to migrate agriculture into an Agri-business
enterprise. But today in the wake of globalization and sweeping
economic liberalization, India is all set for the Second Green
Revolution targeted to make Indian agriculture globally
competitive. The thrust of the new strategy is to enhance the
income of the farmers through efficient value chain management
(value addition, packaging, branding and organized retailing) of
agricultural commodities.
Food processing
, Agro processing , Production of agricultural inputs( Planting
materials, Fertilizers , Farm equipments and Machinery ),
domestic and global trade in agri products , management of
agricultural credit institutions, management of warehouses and
cold chains, agriculture policy formulation, futures markets in
agri-commodities, organized retailing, management of market
intelligence and information services , agro services, etc. are
some matured and emerging sectors of agri-business.
These sectors
are attracting substantial foreign and domestic direct
investment. Consequently the rising agri-business is on the
search for a large number of professionally bred agri-business
managers to man the various stages of the value chain system.
Having sensed
the high potential of the agri-business sector to generate new
managerial positions, several leading Public and Private
educational institutions are on the bee-line to start management
education programmes specializing in agri-business. Unlike the
traditional management courses, the opportunities and facilities
for pursuing agri-business management courses are limited even
at the national level. The MBA in Agri-business Management
offered by the Kerala Agricultural University is unique in this
backdrop.
Based on a
curriculum vetted by domain experts, the course churns out a new
breed of managers capable of owning and operating agri-business
enterprises of global scale and standards.
We are confident
that the MBA programme offered in the College of Co-operation,
Banking & Management, an ICAR accredited institution of Kerala
Agricultural University, is an excellent opportunity for all
aspirants of Agri-business Management.
K.R.Viswambaran |